MILAN FASHION WEEK

Professional Video Productions

PROFESSIONAL VIDEO PRODUCTIONS – RUNWAYS AND EXCEPTIONAL BRANDS

“Big Four”: Milan, New York, London, and Paris, the fashion capitals hosting the most famous brands

To create high-quality professional video content for one of the most important global events held in Milan, such as the Milan Fashion Week, it is essential to rely on those who know Milan well, who are residents and are familiar with every service and opportunity that the city offers, from logistics to transportation to anything necessary for the production of a video or an event. In particular, clients of the Fashion Week are very demanding and attentive to detail, accustomed to high-level content, professionalism, and the distinctive qualities that the Thirty Seconds Milano Video Agency and Production House has been boasting for decades.

Fashion Week: Historical Overview

The first fashion week took place in 1943 in New York with the aim of promoting local American fashion due to the Second World War. It was challenging to continue importing garments from French and Italian fashion houses. The “Milan Fashion Week” was born in 1958, taking inspiration from the fashion shows of G.B. Giorgini, who in 1951 in Florence was the first to showcase collections of Italian haute couture designers to foreign journalists and buyers. Milan is the capital of Italian and international fashion, the preferred location for prêt-à-porter clothing. The city hosts numerous jewelry stores, design boutiques, and many ateliers of the most important brands in the so-called “Quadrilatero d’oro della moda” (Golden Rectangle of Fashion). The Quadrilatero della Moda is the luxury shopping district in Milan, known worldwide. It is called so because it is bounded by four prestigious streets: Via Montenapoleone, Via Manzoni, Via della Spiga, and Corso Venezia.

When Does Fashion Week Take Place?

Fashion Week takes place twice a year. In the major fashion capitals of the world, Fashion Weeks occur twice a year, in September/October for the spring/summer collections and February/March for the autumn/winter collections. Between January and February, the Autumn/Winter collections are presented, and between September and October, the Spring/Summer collections are showcased.

Fashion Week and Video Production

Thirty Seconds Milano has been operating and residing in the Milanese and Lombard territory for over 30 years. Our approach to Fashion Week clientele is very precise, often dealing with confined spaces or very delicate and complex design situations where even the mere presence of a complete professional crew could disrupt operations. Our professional video production agency offers a dedicated and personalized service for Milan Fashion Week. For Fashion Week, we have created different crews with specific characteristics, including “Light Crews” designed specifically for Fashion Week. These crews allow us to be agile and professional at the same time. Even without using prominent cameras like the Alexa Arri, we achieve exceptional results in terms of quality and photography by employing high-quality, lightweight technical materials that are less expensive than traditional crews.

The Revolution of the Classic Crew for Fashion Week

Electronic News Gathering doesn’t differ much from the classic crew used for commercial videos, advertisements, or corporate films and documentaries. We won’t call it Eng anymore. With the advent of the latest digital technologies in the audiovisual sector, we have successfully integrated all camera movements and design perspectives through technologically “light” mechanisms. This allows us to be more agile and proactive, especially when moving between locations, without compromising on quality.

In recent years, there has been a strong demand among fashion houses for high-quality yet lightweight crews.

Producing 4K footage for illustrative purposes and short storytelling, day highlights rather than a backstage, or a few seconds reel of an event can be achieved with less energy expenditure and, most importantly, with less bulky equipment typically used in larger video productions such as commercials or major events.

Crew Composition

Typically, our crew consists of a director/DOP, a camera with its respective support (depending on usage conditions), a sound engineer, with a microphone kit for interviews or audio recordings. If needed, we employ an assistant (Gaffer) for both lighting and additional support to the crew. Our staff is meticulously precise and punctual, operating discreetly in the shadows with great discretion.

Real-Time Editing Station

Whether for real-time needs or for social media, the entire crew is capable of producing and editing short films on location, immediately posting them online or on the client’s website and social media, without compromising on quality. In this type of event, the immediacy of marketing and video production is crucial. If the event lasts for 4 days, we should have the content ready from the first day to deliver to the client, ensuring that by the second day, all content is ready to be presented to their audience.

REGIE MOBILI BROADCASTING EQUIPMENT PER GRANDI SHOW E PRODUZIONI CINETELEVISIVE

Abbiamo fin ora parlato di “troupe leggere” dedicate a piccoli spazi ed a situazioni particolari. Ma qualora si richiedesse un sistema professionale per riprese e regia di sfilate, manifestazioni ed eventi per la fashion week Milanese, abbiamo tutto l’occorrente per realizzare chiavi in mano riprese video professionali 4k, mixer video, luci, impianti audio e tutto l’occorrente. Con l’ausilio di macchine da presa cinema, quali Arri Alexa, e molte altre come Bolt High speed Cinebot small e Big, motion control, Arri trinity, crane, Jimmy Jib e Steadycam. Tutto il necessario per una grande show o sfilata e importanti manifestazioni Un di produzione video professionale a 360 gradi.

feedback

Una squadra professionale, competente e disponibile, grazie al loro supporto abbiamo realizzato un video in un contesto molto difficile. Senza la loro esperienza, i loro consigli e il loro modo di interagire con il cliente non sarebbe stato possibile. In futuro ci rivolgeremo sicuramente a Thirty Seconds per progetti analoghi.

Un Team veramente professionale con il quale è sempre un piacere lavorare. La nostra esperienza è ottima, sempre disponibili e con incredibili qualità di problem solving.

Francesco Tolve氏とチームThirty Secondsと仕事をさせて頂き、非常に感銘を受けました。イタリア・ミラノ市内でのPhotoShootingからVideo撮影まで、非常にクリエイティブな仕事をして頂き、出来上がった作品にはとても満足しております。今後はより拘った仕事も一緒に行えればと思います。ありがとうございました。

Great professional expertise with the fresh touch needed to grab out of this standardized world.

Mi sono trovato davvero bene con questa azienda, composta da persone super professionali e molto competenti. Consiglio a chi fosse interessato di iniziare sicuramente una collaborazione con loro.

Professional service, attentive to details and always aiming for the success of the final result and client satisfaction. 5 stars!