Do companies know how to choose a good video production company?
A practical guide to finding the specialized video production company
HOW CAN YOU RECOGNIZE A PROFESSIONAL VIDEO PRODUCTION COMPANY?
A video production company is a creative agency specialized in the production of high quality videos with the support of good directors and excellent designers who transform branding concepts into digital visual art. Our clients’ requests have usually the aim of promoting their brands or launching new products. For this reason what we do is basically audiovisual marketing.
What kind of video does a video production company produce?
In most cases, video production companies produce different types of audiovisual content.
They are named in various way, we have listed here the most commonly used ones, at least in Italy. However, we have found that the nomenclature is used in much of the world.
- Branding Videos
- Branded video content
- TV Spots / Commercials
- Corporate videos
- Industrial videos (specialization in the recovery of production machines and the similar)
- Real estate videos / Interior and exterior architecture
- Product videos
- “How to” videos (Video Tutorial)
- All variations of corporate videos
- Animated videos or Motion graphics
A Video Production Company deals with all the phases of the video production process. Many of them concern the social media promotion. We create custom-made videos that can be accessile both on social medias and in the traditional media channels of the reference country.
Every aspect of these specific tasks is essential to the success of the project.
The experience of the agency leads the client to concretely enter the pre-production and production project, realizing that even small tricks can slow down and even increase production costs by 300%. This is why it is essential to know the preparation phases right from the start, so as not to be overwhelmed and disconcerted by the number of roles and tasks that a video production company should have.
Let’s see some (there are just the main one)
- Develop audiovisual marketing strategies with the client
- Organization of pre-production and production aspects
- Media planning and distribution
- Proper location research, local experience
- Casting of the actors who will participate in the Video
- Costumes and sets
- Make use of creative consultants and sector studies where necessary
- Create scripts and subjects tailored to the client
- Authorizations, permits and security of the outdoor and indoor set
- Perform customized unreleased music
- Post production editing
Let’s make an example: good surgeons in the operating room without their entire team will probably have difficulty obtaining an excellent result. Therefore to achieve an excellent target, good surgeons will necessarily need to have their own team they trust and who have proven experience.
Just as for Valentino Rossi, one of the best Italian motorcyclists, he had to have an excellent technical team that allowed him to reach certain goals.
A layman could say that a good biker must only know how to ride the bike, but this is not true. In fact, the one-person team consists of the lead mechanic, telemetry technician, coach and analyst, 4 mechanics, engineers, etc.
We bring you these examples just to make you realize the commitment and the team used that you necessarily need to have to obtain good results in video productions, even for those that might seem “simple”, you need planning and organization of a valid team.
Just as Valentino’s engineers uses their knowledge and skill to make the rider run better, so a director needs his/her cinematographer. Each person is indispensable and cannot be done without.
We carefully study, illuminate, direct every single shot so that it is grammatically correct and arouses that particular emotion.
At Thirty Seconds Milano, we create unique innovative projects thanks to experienced professionals who make a truly one-on-a-kind story.
Therefore, using the metaphor of Valentino Rossi, if you want to win you need a valid and reliable team. At Thirty Seconds, we really love what we do and for each project we work with special teams that do this amazing job.
We differ from the classic video production companies because we have 20 years of experience, we offer a wide range of services and we can manage all the projects, from the idea to the creation.
In addition to standard shooting services, we can offer:
Pre-production and production
Social strategies regarding the videos we produce
Planning and research reference media
Organization and creativity of Corporate Events
Video marketing
Thirty Seconds Milano can provide all clients with
- Screenwriters
- Casting Director
- Press office
- Photographers who can take behind-the-scenes images
- Experts who can storyboard the video
- Writers who can create a script
- A marketing team who can help get the video out and ensure it’s a hit
- And much more
Today even more than yesterday it is important to take into account these statistical aspects that concern all the marketing offices of large companies and beyond.
69% of marketing and sales departments have resorted to video marketing in the past year and 31% plan to use it again in the future
Over 500 million users watch online videos
82% of Twitter users watch videos on the popular social media platform.
75% of executives watch work-related videos every week.
54% weekly share work-related videos with colleagues.
93% of marketers use videos for the online marketing to impact sales or for communication needs.
Videos increase traffic by 160% and increase conversion rates by 80%.
Strategies, technologies, experience – we know the digital market
Video production companies develop ALL VIDEO STRATEGY from scratch, planning every single part accurately because they know that any good planning and every good pre-production will prove to save the client both in terms of time and costs. A video production company must have excellent references such as compliance with deadlines, good command of the language, being skilled communicators, and good creatives.
Yes, it is a cost but also investment
Video Production Companies may be expensive, but you should consider the final result and the many hours of dedication to the project, from the ideation of the story to all the process of pre and post-production. Hours of editing work and as many of production. Of course, it also depends a lot on the project and its duration. The real question you should ask yourself is how important your project is and the effect it will cause once published. It is better not to have a commercial video, or of any kind, than to have a badly done video, but which above all does not communicate what it should communicate. That’s why every single shot is studied in detail, every single image will have to influence a very specific mood, this is achieved by knowing the job well.
5 Good reasons to choose a professional video production company:
Reason #1 – Saving of time and money
Apparently you may think that we have a higher cost, but in reality, ideas, experience and many other factors will ultimately save you money and create engagement with your target audience. We can also ensure a high-quality service thanks to latest generation cameras, highly-experienced directors of photography, colorist, as well as the skill of directors and screenwriters, costumes, sets, makeup and actors.
Reason #2 – Experience and continuous growth and study of new technologies
Our video production company is constantly updated with cutting-edge training. Sometimes the use of a particular lens, or the choice to shoot on a green back, or to reproduce the product with morphing or 3D motion graphics techniques will save you money on expensive travel and locations.
Reason #3 – Media planning (including social media)
According to the first meeting with the client, we can determine the production process and we will create versions that are thoughtful for use on social media. What is important is that we don’t cut the long version, but we produce various shorter 10” 15” or 30” versions depending on the use. For this reason we need to know at the beginning of the shooting how to plan our work so as to have images that lend themselves to “short” stories and which still maintain the same emotional message. Furthermore, having collaborated with national media, we will be able to identify exactly which exact media channels to use, obtaining strong benefits with them.
Reason #4 – Flexibility and understanding of the result to be obtained
The essence of a good video production company, apart from the choice of high-quality equipment for the project, is the creativity and ideas. But how are ideas then transformed into images? Only thanks to skilled creative teams, creative directors, screenwriters, story boards can surprising results be obtained. Specialized video agencies can work exclusively on video content only. The requests of the brands are many and the client will decide later on where and by whom to be followed in the realization. As statistics confirm, 78% of clients usually have the project developed by the person who created the story. A self-respecting video production company is very flexible and certainly manages to satisfy every need even for the most demanding clients who are approaching video productions for the first time.
Reason #5 – 360-degree experience – Past and future
In order to manage the present, we need to know the past: what worked in the past and why; what types of media work for a product and for brands which don’t. We always suggest to invest in national media networks so as to achieve a greater result in the brand awareness.
We always remember the beginnings of advertising in Italy with Carosello in February 1957 and in 1941 in the USA with Bulova.
Knowing what has been done and the sector specifically at 360 degrees the evolution up to the present day with the advent of social media and increasingly shorter commercials conveyed by smartphones and above all by the web is part of the video production company’s background.
The reasons why you should rely on a skilled Video Production Company
Let’s take a deeper look with some statistical data, thus understanding the importance of using a high-level video production company.
The data is always growing. 20 million people use YouTube between 26 and 60 years old.
The online videos is growing rapidly. Average viewing time has grown. Over 8 million people watch YouTube on the TV.
Over 80% of brands acquire a new client thanks to a video on social medias, in particular on YouTube
65% of clients confirm that they have bought a product after having seen a video
We spend about 90 minutes a day watching video content. The data is growing strongly with Asia in first place.
Source: Zenith
Do you get how important is to choose and invest in a professional video? That’s why it is important to rely on a specialized Video Production Company.
Result: Users, your potential clients, are influenced by videos only if they are done well and if they are of high quality, only this will influence their purchasing decisions
Quality that professional videos should have
In order to have a high-quality and effective video, we should pay attention to the following features:
- The video must be remembered
- The video must be honest, sincere, true, and must not tell falsehoods
- The video must entice the consumer to buy or to request information about it
- The video must necessarily be aesthetically beautiful and create interest
- The video must be heard. The choice of music and voice over is important
Marketing Manager – marketing offices – what to know about video productions
A What type of video my company needs
When you choose your video agency, you shouldn’t rely only on the type of video that the company has in its portfolio, in fact they may have never produced videos related to your sector of interest, but this does not mean that the agency does not know how to solve and create what works for you. We suggest you not to evaluate the agency on the basis of experience, the type of clients in portfolio, but above all on the creativity that will emerge from the first meetings.
B First meeting with the agency
The first meeting with the video agency should tell you how the relationship with them will be. You should notice how the agency behaves at the beginning, how really involve they are and how much they believe in the project. The first approach will be to obtain as much information as possible, it may seem that time is wasted, in reality a valid agency works a lot in the pre-production phase.
D To each his/her role
It will happen that you have the first meetings with the account/commercial part of the agency. It is important to make sure, after an initial phase of getting to know each other, to establish immediate contact with the creative team of the video agency. Usually the director, who is often still a creative producer, will have good proposals, almost always assisted by the creative director. Some agencies rely on foreign freelancers, some others are present internally. In our experience, it is always better to renew some creative figures and rely on precise skills for each project for each need to be integrated into the project in question. The important thing is to maintain a stable team with no changes along the way.
Video production companies around the world but especially in Italy help companies and brands engage audiences through the production of high-quality, compelling emotional videos.
To sum up, the essential requirements that a video production company should have are the following:
- High-quality equipment
- Creativity
- Experience
- Delivery speed
- Clients in portfolio
INFORMATION AND QUOTES:
+39 0287186040 -
+39 3453162912
CONTACT INFO
Address: Via Vincenzo Monti 54, 20123 Milano
Phone: +39 345 3162912 –
+39 02 87186040
Email: [email protected]
ProduzioneVideoMilano.com
Thirty Seconds
P.I. 07064450963
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